What you need to know about holographic foil

Marketplaces are more competitive than ever. This leaves businesses looking at ways they can engage customers so they stay relevant and ahead of the competition. One way you can create brand awareness is through product labels that attract customers. Our expert foiling services can make labels very effective and transform your brand image. A great example of this is our holographic foil.

What is it?

A holographic product uses a flexible and thin film made from polyester, oriented polypropylene, or nylon. Patterns are created through micro-embossing which produces a sparkly finish that changes colour. When you hold it at different angles, it will offer a rainbow spectre.

There are a huge number of products that can benefit from the addition of this kind of foil.

Boost sales

A holographic touch provides an item with a look of luxury and exclusivity. Consumers want to feel like they are getting their hands on a luxury item. The use of foiling services can help you position products. The effect creates an experience that stimulates the shopper’s senses and compels them to make a purchase.

Increase brand awareness

Consumers expect to see a traditional label and product packaging as this is what they are familiar with. When you introduce a holographic foil effect, you add attractive colours that make the item stand out. A surface that shimmers is different and will give your product extra appeal.

Putting in the effort to change how customers see your products and brand allows your business to succeed. A fantastic example of this is holographic foil labels and decorative touches.

Foiling ServicesWe are specialists in lamination and foiling. The product range we offer is huge and includes mirror, brushed, and exterior options among others. As a result we make it easy to choose the right option for your product.

Foiling Services would love to hear from you so feel free to get in touch. We can talk in more detail about our work and the options available for your items. You can have peace of mind knowing that when you work with us, your items will be in expert hands.