Choose foil printing for impactful flyers

Businesses can use a number of different marketing strategies to launch products and promote their brands. Often they need to combine channels to make the best impression. One option that can still be very impactful is flyers. That is especially true if you choose foil printing. We provide some of the finest foiling services in the UK, so we want to take a closer look at why you should add foils to flyers.

Trade shows

Foiling servicesMany businesses attend events to showcase their products. It can be a really great way to appeal directly to customers who likely have an interest in them. After-all, attendees at trade shows typically have some connection to the products.

One of the best things to do at a show is offer memorable handouts. They can provide details about products and remind potential customers later about what you have to offer. There are plenty of options here, including glossy catalogues. Flyers can be a really top choice. They are small, easy to carry, and can have impressive designs. You just need to make sure you maximise the space.

Foil printing and foiling services are a really smart move here. It will make the flyers stand out when they catch the light. It can attract people to a stack of them on your presentation table or when they see them sparkling in your hand. The foils also add texture to the materials, making them feel better when potential customers handle them.

High street promotions

Sometimes businesses want to appeal to a more general audience than the one you can find at trade shows. What they can do instead is look at flyering on local high streets for their target markets. It can put them closer to people who could be interested in the products.

The thing here is businesses could find there are many others also handing out flyers. This means they need to ensure they stand out. Foil can be the perfect way to do this. The look and feel can go a long way, especially when you compare directly to other flyers that don’t have the details.

Direct mail

At one point junk mail was the go to for businesses. People could expect to receive countless flyers, brochures, menus, and other products through their door on a daily basis. There is a bit less of it today though because of the prominence and low cost of email marketing. However, that means you could make an even bigger impression with the right materials.

Yet again foil flyers are a great choice here. As we said, the metallic elements are very impactful. People are more likely to pick up and engage with the flyer as a result. They will stand out sitting on the doormat or in a stack of other mail.

Talk to us about foiling services

The great thing about foil printing is you can be as creative as you want. There are any number of combinations to choose from for different products, including various types of paper and foil colours. You can even look at how much foil to use, from tiny details to huge graphics.

At Foiling Services, we have a lot of experience with foil printing. We can apply foils to a massive selection of sheet materials for clients. This can even include specialist things like car parts. We produce exceptional results every time by utilising our skills and expertise.

So, if you are thinking about foiling services for any promo materials or other products, speak to us.