Hot foil stamping is one of the best options if you want to apply decorative or functional foils to a variety of substrates. It’s a very mature market, although the number of applications is growing all the time. For example, you can choose foiling services for packaging, books, business cards, electronics, car parts, and more. At the same time, there are signs that we are seeing the market splitting into two different branches. Let’s have a closer look.
Two unique demands
Businesses demand a lot from different finishing services, including hot foil stamping. They want to be able to achieve their goals effectively, earning the best return for their investment.
Many businesses want high volume foiling to create standardised products in bulk for the lowest possible costs. This is especially common for things like packaging. As a result, we are seeing one branch of the market focus on commoditisation.
At the same time though, we’re also seeing businesses focusing on premiumisation. Here the goal is to elevate products, promoting superior quality, features, and experiences. Many brands are looking to do this, presenting themselves as a premium option. Therefore, it creates a second branch of the hot foil stamping market.
How to navigate the market?
Choosing the right strategy is vital if you want to be successful with foiling services. It will help you to effectively navigate the more complex hot foil stamping market.
A key thing to do is ensure you have a different strategy for commoditisation and premiumisation. In fact, you should have a completely separate model for each of them.
If you’re focusing on commoditisation, think about the bulk products you are dealing with. The goal should be to keep the production lean and low cost. You’ll get the biggest benefits here, especially if you can order large volumes of foil and keep production as high as possible. There are even opportunities for automation.
The premiumisation branch is a little trickier, so you need to ensure your model is effective. The goal is to keep an eye on premium, innovative foils. They must offer the best benefits for end users, particularly visual and tactile value. You will need to be more flexible and agile so you can create smaller batches of products and adapt when you need to.
Discuss foiling services with the experts
Hot foil stamping is a fantastic choice, whether you’re looking at using it for large runs of everyday items or smaller batches of premium, specialist products. The key is to choose the right foils to get the best results.
If you need help, you can rely on us. We have products from some of the best manufacturers in the world, including leading brands. We’ll work with you to select the right foil for any project.
So, get in touch today and tell us what you need from foiling services. We can help you to achieve your goals, both in terms of commoditisation and premiumisation.