There is a real demand for more sustainability from businesses in various industries. A massive focus is on packaging. Consumers in various parts of the world want to see their favourite brands caring for the environment. However, there is a lot to think about here. There are opportunities, but also many challenges. We want to have a closer look here, then you can talk to us if you want sustainable laminating services.
Consumer demand
The data from numerous surveys and market research in the last few years shows consumers in most parts of the world value sustainability. Consistently many rank recyclability and reuse as key things for them.
However, while there is demand and consumers want brands to think about the environment, there are a couple of caveats. Crucially, the majority of consumers don’t want to pay more and would not accept any negative impact on quality. So, it creates a tough challenge for packaging experts. How to make packaging more sustainable without having to charge more or reduce the quality?
Leakage
One of the most important things businesses need to look at is the environmental leakage of packaging. Simply changing from one type to another may not be the whole story. It could potentially mean you’re tackling one problem but creating a new one elsewhere.
Here’s an example. You can save single-use plastics if you switch from plastic bottles to glass. However, will this create problems for sourcing the raw materials to make glass or require a big increase in emissions to manufacture the new packaging? There are lots of factors to think about. One thing to consider is the use of laminating services, especially with sustainable, recyclable films.
Opportunities
A great thing for businesses is there is lots of development and innovation in the packaging market. This includes crucial things like mono materials, bio-degradable materials, and more. The first are great because using a single material increases recyclability.
A notable opportunity is the chance to use thinner packaging without a loss of performance. This can work especially well with things like foils and films. They can provide outstanding barrier properties to protect against moisture and other elements while being incredibly thin. It reduces resource consumption and potential waste.
A final thing to think about is how to effectively satisfy the needs of consumers in different parts of the world if you are a global business. There can be massive variations. For example, one region may prefer glass for beverages while another favours metal or paper. It’s a good idea to see if there is an opportunity to use the favoured type of packaging in each region and improve sustainability in the process.
Talk to us about laminating services
As you can see, there is a great deal to think about when it comes to packaging and satisfying the needs and wishes of consumers. It’s a good idea to explore potential opportunities; it could give you a massive competitive advantage in the future and build a better reputation with your audience.
If you’re thinking about laminating services for packaging or other applications, it’d be our pleasure to help you. We’re a leading expert with a massive range of films, foils, and more. So, you can come to us for the perfect solutions. We can even advise if you’re unsure of anything, including laminate thickness or properties. Get in touch today.