Did you know that over 5.5 billion people around the world have access to the internet? That is according to the latest figures from Statista for February 2025. With so many people online, it is no surprise that e-commerce continues to grow. However, it is tricky to be successful and maintain it in such a competitive environment. One thing you absolutely need to do is focus on the unboxing experience. We want to have a closer look here, then if you want foiling services to make your packaging exciting and engaging, you can speak to us.
Buying an experience
The best thing about e-commerce is it makes it so easy to buy almost anything. Then it gets delivered right to your door. Sadly, though you miss out on the experience of going to a shop, browsing, and all the physical interaction. Your first moment of physically feeling the items you purchase online is when the box arrives. The delay in waiting for the delivery builds tension and excitement too. So, unboxing becomes the most important experience.
Crucially, the unboxing gives brands the chance to tell stories. This can add a huge amount of value and build brand awareness. More importantly, it can directly lead to more business. Luxury packaging and fun, engaging experiences can earn you repeat customers. It can also generate more interest on social media and more recommendations.
Focusing on user-generated content (UGC)
Remember the stat above about how many people globally have internet access? Statista’s figures also say that over 5.2 billion users are on social media. Many of them are creating content for massive audiences. There is a great opportunity here for businesses if they encourage people to create user-generated content (UGC), showcasing their products.
Unboxing videos are incredibly popular, so it is definitely worth investing in your packaging. If you make it interesting and add wonderful decorative elements with foiling services, your products will look even better on social media. You’ll likely get people interested just because they want the unboxing experience themselves.
Surprise packaging
One of the best things you can do is design the packaging so unboxing becomes a surprise. It’s easy to order things online and then forget about what is coming. Then, when a box arrives there is a rush of excitement to see what it is. Businesses can take this to a new level by designing the packaging to ensure the reveal is memorable.
You can do a lot of different things to give consumers a surprise. Think about the textures, interactive elements, hidden messages, graphics, and even little extras you can include. Always remember the famous phrase; it’s not the destination, it’s the journey. With unboxing, the consumer is going to get inside eventually. However, you can add a lot of value by making it a memorable, surprise filled experience to get there.
Talk to us about foiling services for e-commerce
A plain old box is not enough today if businesses want to make a real impact with e-commerce. Instead, the packaging should be thoughtful, attractive, and make the whole thing an experience, even down to how it is delivered. Make the box stand out and look appealing; it’ll even give buyers the chance to show off to neighbours what they are buying.
One thing you should definitely look at is foiling services. Foils are one of the best ways to add attractive elements to packaging, including logos, text, and art. They can offer big advantages over ink. Importantly, the foil is also completely recyclable so it aligns perfectly with environmental goals.
So, if you want to try incredible foiling services for e-commerce packaging, contact us. We’d love to work with you and see how you want to create a fantastic experience for customers.