Retail is one of the hardest industries for businesses. There is a huge amount of attention from customers, with demands including sustainability and eco-friendly practices. Simultaneously, there are usually a lot of competitors and easy alternatives like online shopping. It can make it difficult to be successful. However, there are some things you can do, including eye catching displays. They are still impactful, and you can use things like sustainable foils to tick off the green element.
Making displays sustainable
One of the biggest assets for physical retail spaces is they can have displays to draw people in. They can advertise different promotions for any occasion, from Christmas to Mother’s or Father’s Day. Plus, they can work to showcase new seasonal items, adapting to current trends. Window displays can help get more people through the door. Then, internal product displays can lead to more purchases.
While they are useful, it can be tricky to make displays sustainable. They tend to only have quite short lifespans before needing to be changed for the next occasion, season, or promotion. So, it opens the door for a huge amount of waste. If you are careful though, and make the right decisions, it doesn’t need to be this way. You can achieve impressive sustainability if you try.
Choose the right materials
An easy way to make displays more sustainable is to use the right materials. Think about resources that are easily renewable, reusable, and recyclable. This includes paper and card, as well as certain types of timber, metals, plastics, and fabrics. One thing to remember is consumers like to see recyclable and sustainable materials in displays now, so natural materials can look fantastic.
You should also think carefully about decorating techniques. A really popular option today is to choose sustainable foils. You can use them instead of other options to create eye catching displays with metal colours, patterns, and more. High quality foil is sustainable because it uses resources carefully and is recyclable.
Think about longevity and reusability
As we said, the thinking with displays tends to be short term, sometimes only a matter of weeks for a certain promotion. However, just because you need to change them frequently doesn’t mean you have to replace every aspect of a display. There are elements you could reuse or adapt to the next campaign.
Sustainable foil can be ideal here. You can easily apply it to different materials to change the look to suit your needs. For example, a simple plywood display can have a gold foil wrap to make it stand out and make products pop. Then, you can easily remove the foil and replace it with a new one in a completely different colour or with a pattern. The waste foil is recyclable, and you can keep using the original plywood for longer.
Plan for sustainable disposal
Some elements of displays won’t be reusable. For example, posters and signs typically only have short lifespan because you won’t be advertising that product, offer, or price ever again. Some good planning here can be really good for sustainability. For example, choose materials for posters and signs that ensure you can recycle. Try to avoid laminates or films that can’t be removed.
Another thing you have to think about is what will happen if displays are damaged or no longer suit the brand. It can mean the only choice is to replace them. If you plan ahead though and make sure you are using recyclable materials, the resources won’t need to go to landfill.
Talk to us about sustainable foils
Retail is one industry where foils can make a fantastic impression. You can use them for all kinds of displays, packaging, posters, and more. Their sustainability will appeal too, helping your business to reduce waste and the impact on the environment.
So, if you want to learn more about sustainable foils, speak to us. We can tell you about them, applications, recycling, and more.