It is incredibly interesting to see how much power the beauty industry has when it comes to driving sustainability. Brands are doing more and more to ensure people choose products that are better for the environment. Fantastically, this aligns perfectly with consumers generally wanting to be greener. We want to have a closer look at this today, noting the benefits of recyclable foils in particular.
All change
If you had a look at beauty shelves in the 2010s, a lot of the packaging you saw wouldn’t be recyclable. Most commonly it would be a combination of paper and plastic. Sadly, most would go to landfill because it was not possible to recycle it.
Today, there are a number of fantastic options for recyclable and sustainable packaging. This includes certified options that show their authenticity and green credentials. Manufacturers are working hard to keep expanding the number of materials too. It is a highly competitive area, but is crucial to survival.
A massive thing here is to offer plastic-free materials. They are generally the most sustainable choices because they are recyclable. For example, things like metallized or holographic papers can be fantastic choices.
Kurz
One manufacturer in particular to consider is Kurz. They are one of the leading foil producers in the world. They’ve done a huge amount of work to create and develop recyclable foils. Most importantly, they have studies and evidence to show how green and sustainable they are.
The crucial thing here is how thin the foils are. The foil can be just a few microns, sometimes thinner than a human hair. This offers two huge benefits. Firstly, it ensures that it doesn’t add much to the thickness of materials. More importantly, it is so thin that it does not have an impact on recycling. It should not cause issues like clogging machinery.
Earlier this year Kurz was at a massive packaging trade event in New York. They had a big selection of packaging on display, showing what was possible with their metallic foils. Impressively, there were cartons, jars, bottles, caps, and more. Foil can be a great choice for all of them, ensuring they look stunning but remain recyclable.
What next?
Beauty brands and businesses in various other industries should ensure they are planning ahead. It is very likely that the emphasis on sustainability is here to stay. More importantly, they should ensure their packaging is providing value. We have a culture now where businesses can get massive benefits thanks to influencers on social media doing unboxings of their products. The better the packaging looks, and the amount of perceived value, the bigger the impact.
Do you want to try recyclable foils?
Foiling Services is one of the leading specialists in the UK when it comes to supplying and utilising foil. We’ve been doing it for a long time, ensuring we can consistently offer high value solutions. Clients can come to us for hot foil stamping for various products and more. We can even offer advice and recommendations.
A massive thing here is we promote and utilise Kurz recyclable foils. They really are fantastic and ensure products can still be recycled. Plus, the manufacturer is efficient to ensure the carbon footprint of producing the materials is small too.
So, if you want to try high quality foil, speak to us.