Did you know that counterfeiting is becoming a bigger problem every year? Sadly improvements in technology mean it is getting easier for counterfeiters to copy all kinds of products. Some look incredibly accurate if you don’t know what tiny details to look for. As a result, it’s more important than ever for brands to look at protective measures like high security foils. If you need foiling services, you should speak to us.
Why is it a growing industry?
There are a number of key drivers for the continuing rise in counterfeiting. Firstly is the fact in some cases demand explodes for specific products. The popularity of Labubu in the last few years is the perfect example. As they became the viral sensation, it was suddenly harder to find them. Counterfeiters were ready to flood the market with fakes to take advantage of people in a rush to get their hands on them. Not surprisingly, they are now one of the most common fake toys in the world.
Another driver is social media. Fakes can look incredibly convincing, especially in online posts. So, there is naturally demand for them, whether it is watches and jewellery, footwear, bags and accessories, or clothing.
Finally, some people simply fall for fakes in their search for a bargain. While the phrase too good to be true can deter buyers, some are more than willing to take a chance, especially if listings look convincing.
Brands need to act
Counterfeit products can be incredibly dangerous. There can be serious issues with them, including dangerous components and ingredients. It can lead to health consequences, fires, and other problems. At the same time, the criminal operations can support even more serious crimes. As a result, businesses need to act to protect their brands and consumers. Things like foiling services can work very well.
Going back to Labubu as an example, Pop Mart’s response to counterfeits is a great way to go about it. They have taken steps to make it harder to create fakes. Crucially, they’ve invested in new authentication measures like QR codes and foil labels. It’s harder to replicate them, so it gives a clearer indication if a consumer is looking at a fake.
The important thing to keep in mind is speed is important when addressing counterfeit products. That is especially true when it is goods that become popular quickly. Alternatively, think about anti-piracy measures from the start. Things like high security foils with unique colour shifting patterns and multidimensional effects are ideal.
Another thing brands must do is educate consumers. Most importantly, teach them what to look for to determine if a product is authentic or not. It can help to prevent them falling for fakes.
Speak to us about foiling services
Foils have been a fantastic anti-piracy measure for a long time. They are only getting better as well as materials improve. For example, there is now even foil with nanotechnology. They can create things like motifs and fingerprints for security. Crucially, the materials are almost impossible to reverse engineer. As a result, counterfeiters have big obstacles in their way.
If you want to have a closer look at foiling services, feel free to contact us. We’ve been working with foils for a long time, applying them to a wide array of different substrates. Our foil knowledge and experience is fantastic, ensuring you can get the best results.