We’ve all been in a shop and had to look for a tag on a product so we can check the price. They can be incredibly important to businesses. A good design can be the difference between a purchase and an item remaining on the rail. You can do a number of things to ensure these swing tags stand out and give people the right info. Foiling services can be really excellent.
How long have they been around?
The idea of swing tags (known as hang tags in the US) is very old. In fact, there isn’t a clear date when they first started being used. Whatever the origins, you will find them in many shops. They are especially common with clothing.
Why are they important?
Swing tags are typically used to give shoppers important info about items. Generally this will be the price. It means they don’t need to remember what was listed on the shelf or pick up an item and get to the till to find a shock at the price.
However, the price isn’t the only info you can share. You can add all kinds of other useful things to the tags. This can include brand logos, slogans, marketing messages, social media or contact info, and even imagery. Many businesses choose to include QR codes to make the tags more engaging.
The tags are an important part of the marketing mix. They can stand out and grab attention. More importantly, when people take purchases home they will look at them when they are unpacking and removing everything. If you make them engaging, it can result in further sales.
Designs
One of the best things about swing tags is you can be really creative with the designs. This can include different types of card, colours, foiling services, and even a choice of how to attach them.
The first thing to look at is the material itself. Most are some form of card because it is cost effective. Eco friendly ones are generally the best today. You should think about the texture and feel here too.
Once you decide on a card, you need to think about how to present all the info. Traditionally you would simple write on the card with pen or pencil. Today you can print on them with ink or even foil. This can be text, graphics, and more. You may even want a laminate finish.
Next you should think about how to attach the swing tags. The traditional method is to use string. However, tagging guns use plastic fasteners. This can be quicker and they ensure the tags stay in place. However, strings or twines can make a better impression, especially if you choose different colours.
Do you want to try our foiling services?
As you can tell from our name, we are experts with foil. We know about all the fantastic uses for it, from swing tags to vehicle parts. It really is one of the most dynamic decorative techniques. Plus, if you choose quality foil you can ensure the impact on the environment is minimal.
So, if you want to look at foiling services, contact us. We’d love to help.