Before Recycle Week 2025 kicks off later this month, WRAP is doing their best to ensure households are recycling as much as they can. Crucially, they’ve chosen to expand the campaign this year to focus on key products that many people don’t realise they can recycle. This includes tubes of toothpaste, yoghurt pots, aerosols, bottles of shampoo, and foil. As a top provider of recyclable foils, we can definitely get behind the latter.
The goal
WRAP’s annual campaign returns 22nd to the 28th September. It continues the theme from 2024, working to help households recycle more effectively. The ultimate goal is to reduce the one billion recyclable items people dispose of incorrectly annually. They want to get more people recycling more items, more regularly, and avoiding issues like contamination.
Recent data from WRAP shows there is plenty of support for recycling already. They found that 90% of UK households recycle on a regular basis, including using kerbside services, taking soft plastics to supermarkets, and using local recycling centres. However, 79% are throwing some items in the bin that they can recycle. In fact, fewer than 10% of people would say they are “very confident” in their recycling knowledge.
Changing behaviours
One thing WRAP wants people to do is change their recycling behaviour. A lot of people get into a habit and throw the same products in the bin time and again. However, this misses significant changes such as a switch to packaging that is safe for recycling. Toothpaste tubes and recyclable foils are some of the best examples.
Looking closer at toothpaste tubes in particular, there was a time when they were among the most frequent contaminants in household recycling loads. People had the perception they were recyclable when they actually weren’t. However, here has been a revolution more recently and many brands now use HDPE. It means just like milk and shampoo bottles, you can recycle as long as they are empty.
WRAP is also encouraging more people to use the tools they offer. Their LA Portal allows people to search to confirm what they can recycle in their kerbside collections. They’re doing live updates for 25/26 to provide the most up-to-date information. In addition, they have a new toolkit of materials for stakeholders to use for waste and recycling planning.
Catherine David, CEO of WRAP, said the annual recycling campaign is a “powerful moment to inspire action”. Crucially, working to highlight the small changes people can make, such as ensuring they don’t overlook things they can recycle, can have a big impact.
Using recyclable foils is a great decision for the environment
Foil is a fantastic product perfect for a massive list of applications. If you want decorative touches or functional foils, you can choose quality materials. Even better, many brands now offer products you can recycle. They’re ideal if you are aiming to be green and sustainable.
We are one of the top specialists if you’re trying to be greener with your product choices. Our knowledge of foiling services is extensive, making us an outstanding partner. We can look at different types of foil for any kind of project. Most importantly, we’ll ensure you get the best results.
So, get in touch today and ask us about recyclable foils. We’ll help you to make positive changes.