There’s something to say about the additional shine a metallic feature can add to a product label. This glimmer works to catch our attention. It draws us in to the label’s most significant elements. Also, it accentuates an already lovely or crisp material. If you choose high quality foiling services, you can get the most amazing results.
It’s true that metallic foil is able to take a label to the next level. However, it’s vital to use such a design element wisely. If you’re unsure how to do it, we can help. Let’s go over what you should and shouldn’t do when incorporating foils into your labels.
The right elements
One thing you should do is use foil predominately for important or decorative elements. Foils should grab attention and highlight your label’s most important details. Ensure you don’t foil large swaths of label space. Instead, use it judiciously and highlight the places where you want everyone to look.
Don’t lose your logo’s integrity
Your logo is your most significant branding element. You’ll want to direct customer attention towards it. With more intricate logos though, the job can get tricky. It may become more difficult to recognise them if you use too much foil. Always ensure you don’t make it unintelligible.
Choose a great finish
See to it that you do consider the finish of your foil. There are lots of options with foiling services, so you can choose one that works for you. Depending on whether you want a sophisticated brushed metal look or an eye-catching design, opt for a matte or high-gloss.
Avoid muddling small text
Just like with the logo, you run the risk of making small text illegible if you add foil. Shimmery text may also be tricky to differentiate from the background. This is particularly true if you have a background that is light in colour. If this is the situation you have with your label, use foil on highlights or bigger label elements rather than the text.
Keep colour palettes simple
A Flexographic press and cold foil labels gives you the capacity to pick any ink colour and make it metallic. However, too much of a good thing is a possibility. When you’re introducing foils to your labels, make sure your colour palette has two or three colours. Keeping things simple will guarantee that your label is legible. The elegant foil will also shine at its brightest.
Avoid mixing up your foil label options
Hot stamp labelling calls for the use of a metal die that’s unique to your needs. You can use it on textured or embossed paper, product tags, or thick labels. As for cold foil labelling, it’s only appropriate for smooth substrates. Saying this, you can use it during longer runs on a Flexographic press.
Work with our team for exceptional foiling services
At Foiling Services, we can apply foil for decorative and protective reasons. When done right, it can produce outstanding results for various products, from labels to car parts. So, if you’d like to use our services, please let us know.