Labels are important for a number of different reasons. Firstly, they are a major part of the marketing materials, helping to attract customers. Secondly, they are necessary for health and safety, providing warnings and key details like use by dates. There is a lot to think about here, including the style, materials, and details. It’s also vital to consider label abrasion; it can have a significant impact. Let’s have a look, then you can discuss laminating services with us if you need them.
What is it?
Abrasion is basically any kind of damage that can occur to a label. This includes scratches, scrapes, rips, tears, and colour fading.
Label abrasion is a massive problem because it can have such a big impact on customers and end users. For example, if labels are damaged easily, someone may accidentally or use a product that is no longer safe. Or, they may fail to store it safely and put others at risk.
How does it happen?
One of the biggest challenges with labels is so many different factors can cause abrasion. As a result, you need to think carefully about what you are choosing and the environments. You can then decide what to do, including laminating services if necessary.
When you consider the environment, you must look at the main factors that can cause label abrasion. The most important include moisture and humidity, sunlight, and the presence of harmful elements (such as salt water and chemicals).
It’s also vital to think about handling and shipping. If products will be handled regularly or will be rubbing against each other, especially on shelves and in shopping bags, you will likely need more abrasion resistance.
What to use?
Once you understand the environmental conditions and handling requirements for labels, you can look at the options. You may want to choose specific materials with higher resistance to wear and tear, moisture, and other factors. Laminating services are also really good.
One of the great things about using laminate is you can choose different types to get the results you want. For example, you can select laminates with high UV resistance to prevent colour fade. There are also options to offer resistance to scratching, moisture, grease, and more. You even have the freedom to go for gloss or matte.
If you’re deciding what to do to tackle label abrasion, it’s best to conduct real world tests. Everything might look fine on paper or even during basic tests. However, the actual conditions can be very different. Ideally, try out labels and laminates to see which combination works in the real world.
Talk to us about laminating services
Label quality is something you should never overlook. If you get it right, you can improve your brand reputation and attract customers. We’d love to help, exploring options like foiling and laminating. Notably, we have a massive range of foils and films from the top producers in the world. You can therefore decide exactly what will work for you to maximise quality, aesthetics, and abrasion resistance.
Get in touch today and find out more about our laminating services.