December is one of the busiest times of the year for pubs, bars, clubs, and restaurants. There is a lot going on, including corporate events, family meals, friends meeting up, and other celebrations. Brands that want to make a big impact here need to think carefully about how they present products. Foiling services can be a fantastic option, especially in vibrant environments. Let’s have a closer look at why, as well as what to choose to make a statement.
The settings
Many pubs, bars, clubs, and restaurants dim the lights to make the setting more comfortable. Some turn them off entirely and use specialist lighting to ensure guests have a great time. UV light is a favourite because it helps to create a vibrant atmosphere. Most importantly, it can make decor, drinks, and other elements stand out.
Brands should take advantage of the opportunity here to make a fantastic impact. They could create labels, posters, and other products that will glow in UV light. They’ll stand out, especially in darker environments. It could boost brand engagement and make them more memorable.
The best resources
One of the best things to do if you want to make an impression in a vibrant environment with UV lights is use foil. Hot stamping is ideal for labels and other products. With it, you can enhance logos, artwork, and other graphics. Crucially, each product will look incredible in daylight but then offer a completely different vibe when UV light shines on it. Foiling services are a fantastic investment.
If you want to get the best results, you need to choose the right foil. Luckily, Foilco, one of the UK’s leading manufacturers, produces fluorescent foils that glow wonderfully in UV light. They come alive, so they are perfect for brands that want to grab attention and engage with their audience. In a bar or club where dozens of products can be sitting side by side on a shelf, the one with glowing labels is sure to get attention.
A crucial thing businesses need to remember is there is more focus today on experiences. It is vital to think about the setting and how to make the most of it. There are plenty of opportunities, especially in night time retail and hospitality. Labels and packaging that react to UV offer a great chance to be creative and push boundaries.
Talk to us about foiling services
Foils are one of the best options for numerous products, offering a visual element that is hard to ignore. They offer the chance to be creative, especially with different options for finish, texture, and reactivity. Whether you’re thinking about a vibrant bar or club setting with UV lights, a retail shelf, or even an office, it’s worth looking at them to see what you can achieve.
If you want to explore opportunities, we’d be happy to discuss foiling services with you. Get in touch today and tell us what you’re trying to achieve, and the environments you are dealing with. We will help you to decide which foils to use, and can also provide design advice. You can even discuss key things like sustainability with us.