The right kind of decorative finishes can have a significant impact on consumers. They can be the difference between a purchase and someone walking away without a second glance. However, you need to think very carefully about what you choose, including recyclable foils. Most critically, you must have a look at what other people are doing. You’ll fail to make the impression you want if everyone else is doing the same thing.
Gold foil is the perfect example here. Did you know there are actually dozens of different types of gold foils? They can have differences in the colour, brightness, texture, and other key details. But, overwhelmingly people choose bright gold. It has become the standard for all kinds of applications.
Why it bright gold so popular?
People automatically associate gold with luxury, prestige, and value. How could we not? It’s ingrained in us that it is one of the most valuable materials in the world, an indication of wealth and position. Whether it is a crown, a medal, or currency, if it’s gold, it has the highest value.
Bright gold foil is the most common choice for a number of key reasons. Crucially, the brightness and finish looks great, especially in photographs. It shines and has familiarity. The popularity means most printers and suppliers carry it. As a result, it tends to be readily available and affordable. If you choose recyclable foils, they also have the green credentials people want to see.
The issue
While you can’t deny that bright gold looks great and provides a classic, luxury look, is that enough? Most importantly, what happens when everyone has the same colour details? Nobody stands out anymore and it becomes the default rather than an indication of quality.
What to do?
If you want to make an impression, you need to think outside the box. Why stick to the safety and familiarity of bright gold if you have dozens of other options? Have a better look at the different types of foil and the visual value they can offer. Keep in mind they can each react differently to light and can feature distinct textures. Therefore they can shape the consumer’s perception and have a stronger impact.
What you need to think about is what type of experience you want consumers to have. Then, ensure you do it differently to competitors. You can still use gold, but a slightly different version could make you stand out.
Using recyclable foils is a must
Businesses today need to have a really good think about how they can make their products look unique. It’s the best way to get attention, especially if competitors all go for a very similar look. We’d love to help if you want to use different kinds of foils. We have access to a massive selection, including an array of shades, finishes, and special effects. We’ll help you explore the options and how to make a great impression.
One of the best things about working with us is we have recyclable foils. Most consumers today are really conscious of the environment. They want products that are sustainable and good for the planet. If you want foil with incredible green credentials, we can provide it, so call today.