Why is flexible packaging dominating so many markets?

Businesses know they can make a real impact by choosing the right kind of packaging for different products. It can add value to the product itself, while also providing an advantage over the competition. Increasingly, flexible packaging is becoming the top choice in many markets. We want to have a closer look here to see why. Then, if you need laminating services for any projects, you can speak to us.

Food security

Laminating servicesOne of the most important topics at the moment is how to protect food supplies in the face of growing populations. Packaging plays a huge role. The right products can reduce spoilage and improve safety. They also provide big benefits in terms of storage and shipping, taking up less space than traditional packages such as boxes.

There are some really interesting growth areas, including the development of stand-up pouches. It’s common today to see them made of multi-layer films. Typically, there will be layers to provide exceptional barrier properties, preventing moisture, humidity, UV rays, and other elements from harming the product. Cutting edge pouches can save a huge volume of food, expanding the shelf life and boosting security.

Lifestyle

Most people will say there simply aren’t enough hours in the day to do everything. We live increasingly busy lives and want as many things as possible to be fast and flexible. Naturally, that extends to the packaging for different products. Flexible pouches, sachets, and resealable bags are all perfect here. They are quick to open and close, so are becoming popular alternatives to boxes, jars, bottles, and more.

Flexible packaging is also gaining popularity because it is more portable and easier to carry. The days of traditional plastic lunchboxes are over. Today people want to be able to just put some pouches in their bag and be ready for the day. Laminating services help too by making the packages look more attractive.

E-commerce

The rise of the digital marketplace is one of the most significant developments of the last few decades. It’s now possible to buy almost anything online and get it sent wherever you want. Flexible packaging has been a major boon for the e-commerce industry. It can provide more effective solutions for different products. They can ensure better protection than traditional materials like boxes. At the same time, they can be lighter and cheaper to ship. Overall, it can deliver a better experience for the consumer and boost the reputation of the brand.

One concern many people have with e-commerce is the risk of products being tampered with. Flexible packaging can overcome this worry. For example, there’s no way someone could open a pouch and reseal it. You can’t have that same level of security with boxes and other packages that could be opened and resealed.

Sustainability

Finally, more consumers than ever only want to work with businesses that are eco-conscious. Flexible packaging is ideal here. It means less pollution due to lower shipping weights and higher volumes. This can be fantastic for the business.

One thing to keep in mind though is the sustainability of the flexible packaging itself. It should be made of materials that are recyclable. This includes foils and films. Biodegradable materials are also a big focus of research and development, including bio-resins and films.

Speak to us about laminating services

Flexible packaging and lamination go hand in hand. Film is a great choice for various products, including pouches and sachets. Even better, you can use laminate to make the packaging even more attractive. It’s an easy way to add branding, graphics, information, and security and tamper-proof seals to the packages.

So, if you want to be successful, especially if you’re in the food and beverage industry, e-commerce, or various others, think about flexible packaging. We can help, providing reliable laminating services for all kinds of needs. We’ll give you a huge array of options, including laminates from leading brands. So, get in touch today and let us know what you have in mind.