One positive we can take from the covid pandemic is it empowered people to set up home businesses. Suddenly many entrepreneurs had time on their hands. So, there was a big wave of activity and new business registrations, particularly between April 2020 and March 2021. Many of them are still going strong. We want to have a closer look here, looking at how hot foil stamping can help these businesses be successful. So, read on or get in touch with us if you want to try foiling services.
A huge array of businesses
The majority of new businesses set up during the pandemic are in the retail industry. Notably, figures from Experian say a massive 76% of them were registered at residential addresses in the period from April to November 2020.
The most interesting thing here is how diverse the different businesses are. They showcase how passionate people are about various things. For example, there were new businesses focusing on jewellery, crafts, gifts, fashion, and more. Food and beverages was the most popular sub-sector, including home baking, cheese makers, and distilling.
Making an impact
Home businesses can be incredibly successful, especially if they take advantage of digital tools. A website, online ads, email marketing, and social media can help them to reach their target audience. A good brand can go a really long way here.
However, it is still really important to think about the tangible side of things too. One of the biggest things to look at is the packaging you use. It should suit your brand and add value to the products. In fact, people love the unboxing experience today. Hot foil stamping is great here, especially if you get high quality foiling services. It can enhance the packaging to make it so impressive people will want to keep hold of it.
Home businesses can use foil for so many different things. For example, you could create attractive labels for products like craft gin or beer. Or, you could embellish boxes with your logo or an attractive design. You can even use foil on clothing, toys and games, gifts, and much more. The ability to personalise here means you can give customers even more value.
Remember sustainability
An important factor every home business should keep in mind is consumers are very conscious of the environment today. The majority want to buy sustainable products. Therefore, you need to think carefully about what you are using for products and packaging.
Hot foil stamping is a really good option if you’re thinking about sustainability. High quality foils are fully recyclable, including any film carriers. Manufacturers like KURZ also ensure they produce them as efficiently as possible, minimising the carbon footprint. As a result, they are one of the greenest options for decorative and protective applications.
Speak to us about foiling services
We’re proud to be one of the leading foiling specialists in the UK. We know how fantastic foil can be for large and small businesses in all kinds of sectors. That is why we offer a large selection of foils and services to apply them to different sheet materials and more. Whether it is packaging, physical marketing materials, or anything else, we can help.
So, get in touch if you’re thinking of using foils for any project. We can tell you more about the different options here and arrange foiling services if you need them. They are fantastic for home businesses.