One of the main applications for foiling services is improving labels. There may have been times with you running your business when you thought you’d never need to change your product labelling. You probably have a design you love. As your company gets bigger though, you may realise you need to update them. If you’ve utilised the same product labels for a prolonged period, they may no longer reflect your brand. You will have to replace them.
There are some signs to watch out for that show you it’s time to update your labels. Let’s go over what they are so you know what to keep an eye on.
Competitors
The first sign is that all your competitors have new labels. If so, don’t keep using what you believe is a “classic” design. This is a definite sign you’re lagging behind the others. Even worse, your customers could notice. Brands that fail to update their labels could lead to questions about whether your products are fresh and current. You cannot allow this to happen.
It’s been years
Second is that you haven’t made any changes in many years. If you’ve had the same labels for six years or more, it is likely there are lots of new materials and techniques to explore. Foiling services for example are much better today. They can be great for freshening up your brand. Although, a new label design isn’t something to do simply for the sake of change. Also, you shouldn’t do it because of some social media trend. Marketers and designers have to collaborate carefully. They need to develop packaging that relates to everyone.
Negative feedback
Third is you receiving the same negative feedback from customers relating to your labels. These days, retailers are always under pressure to supply wonderful products to everyone. The considerable growth rate of markets is forcing products and brands to share retail spaces. Due to this, consumers can end up overwhelmed. Supplying labels with a clear design and brand will help you address problems here. Customers will therefore be able to separate you from the crowd.
Lack of visibility
Another sign is that your brand’s message isn’t visible on your labels. Remember that your goods always need to showcase who you are and what your business represents. Additionally, you need to deliver your message to the customers. Ask yourself things like whether they understand your stories and if they value them. They also need to know what your intentions were in the first place. Your message could have been lost over time. A label redesign can give your label a new message and purpose.
Dull and dry labels
Last but not least, your labels could look dull and dry. Whenever sales are announced, things can become hectic. It’s your job to attract consumers and show everything you have to offer them. Someone else will otherwise. So, your labelling needs to stand out from everything else. If you don’t believe your labels are convincing, no one else will either. Ensure you revise them as many times as necessary.
We can provide top tier results with our foiling services
At Foiling Services, we use reliable equipment and excellent foils and films to achieve the best results. We don’t have many restrictions, especially in terms of foil colour. No matter the pattern or shade it is we’re working with, we can meet the challenges of each project.
So, please get in touch if you’d like to use our foiling services. They are perfect for labels, packaging, and even things like architectural products or car parts.