Black Friday is just over two weeks away. All kinds of businesses will be starting to get things ready for one of the biggest days of the year for sales. Then they’ll be moving on to Christmas offers, Boxing Day deals, and New Year sales. Choosing the right products to promote your sales is really important if you want to be successful. There is a lot to think about, including how to use laminating services effectively. Let’s have a closer look.
Why is good promotion so important?
As we said, all kinds of businesses will be busy trying to drum up interest in their sales. So, it can be really difficult to actually get attention when every shop has sale signs up. If you’re not careful, you could miss out on opportunities to sell lots of products.
If you want to stand out, you need to make sure your promos are attractive and engaging. Ensure people see them and want to come into your shop rather than passing by or heading straight to a neighbour. You also need an effective call to action with main elements like window displays and banners.
What to do?
Luckily, you can do many different things to make your sales stand out. Classic products can still be incredibly effective, whether it is a glossy banner, signs, or posters. Make sure you have an eye catching design and include important details. If you are putting any of these products outside, consider laminating services too. They can protect signage and posters from the weather. A good laminate also makes graphics and colour more vibrant.
If you have a big shop window, you definitely want to look at dressing it for the sales. Be creative with the graphics so your window looks unique. Vinyl laminate is really good here. You can easily stick it in place and then peel it off when you want to change up the window dressing for a different sale. Vinyl letters are fantastic too. Alternatively, you could choose paint, but it can be more time consuming to remove.
One of the best ideas is to create illuminated signs. It gets darker much earlier in winter, so traditional signs, banners, and posters won’t be visible all the time. If you have neon, LED, lightbox, halo lit or other types of illuminated signage, it will stand out even more as it gets dark. You won’t find a better option in terms of visibility. The lights also make the signs more engaging.
Speak to us about laminating services
A successful winter of sales can set up a business for the whole of next year. It can provide funds to do all kinds of new things or you can reward staff and shareholders with bonuses. Good promotion can put you on the right path to a bumper period of revenue and profit.
If you are thinking of what you could do for sales this winter, make sure you consider laminate for different products. As we said, it is great for external signage. It also works really well for point of sale displays and more. You can even use it for marketing materials like brochures.
You can ask us about laminating services if you need any advice. We’re happy to provide details of the laminates we have and different ways to use them. There are plenty of options, even including things like stylish displays and architectural elements. So, contact us and find out more.